Grant Cardone is an American born motivational speaker and best-selling author. Grant is considered by some to be the leading sales training professional in the United States. Born in 1958, Grant has worked all around the United States in different industries before stepping out and starting his own companies. Cardone has a real estate portfolio valued at over 350 million dollars as well as owning multiple other sales training companies. Grant is a best-selling author and very popular public speaking who travels around for speaking engagements and business dealings. Cardone teaches entrepreneur to conquer their fears and instead pursue their dreams boldly. Best known for his sales training, he also ties in motivational speaking to his events. I recently had the opportunity to watch Grant speak at the 10 Pillars of wealth event at Mandalay Bay Resort in Las Vegas Nevada. He rocked the house with an impassioned speech about his life, loves, and business exploits. Going into detail about some of his business dealings including buying a 250 person apartment complex in Austin Texas. Although he holds significant real estate holdings, his primary business is Cardone University, the most popular sales training course in the world. Cardone University features training in selling 101, selling basics, understanding the buyer, the sales process, theory of closing, closing strategies, incoming calls, prospecting, follow-up, 100 ways to stay motivated, top traits of great sales people, internet lead response, personal finances, handling objections, and cold calling. The Grant Cardone sales training is without a doubt the most comprehensive sales training on the planet. Each of those separate categories have in some cases 100’s of videos, courses, and training material in them. All business people are selling something, and if you are looking for the best sales training in the world then this is it.
Through his presentation, he discussed the topic of market share in great depth. Essentially, in this complex and fragile world economy, it’s not enough to simply compete in your market. Instead, you should look for ways to dominate your specific niche or market. For example, if you own a health food company, you don’t simply want to be another health food brand out there, instead, you should be the biggest health food brand. In other words, when people think about eating healthier, they should see your face. The majority of the world’s biggest companies reply this tactic on a regular basis. Cellar phone companies like Verizon Wireless runs promotions that they will buy you a new $500 dollar iPhone if you switch to them. The reason they will make such a seemingly amazing deal, is they know that if you switch over to their phone service, within a year or so they will make their money back. In other words, they are looking at it from a long-term perspective. Short term profits are not as important as overall market share and domination to large companies. Another example of this concept would be when Wall-Mart moves into a new area and opens a store. For the first few years they might keep their prices artificially low in order to drive the other competitors out of the marketplace, then once they have a monopoly they will raise their prices. Grant explains how this is a great tactic for running your business if you are looking to dominate your market for the long-term.
Here are some of Grant’s great book releases and products:
If you like Grant, be sure to also check out Tai Lopez who spoke alongside Grant at the ten pillars of wealth seminar.